Showing posts with label indie publishing. Show all posts
Showing posts with label indie publishing. Show all posts

Thursday, March 29, 2018

Baby Steps to Publishing

The second season of my podcast Coffee and Catastrophe is underway.  You can check out both season one and the current posted episodes of season two by clicking the Podcast tab above.

As many of you know, I started spending a lot of time on KBoards toward the end of 2016 as I tried to wade through the ever-changing world of marketing for indie books.  Lately I've been seeing a ton of posts by newbie authors asking about what they need to do since finishing their first manuscript.

So this season Brian and I are focusing on talking about various insights into the self-publishing realm.  The latest episode 2.3: Baby Steps to Publishing offers an overview of the steps newbie authors need to take when they prepare for self-publishing that first book.  Since Brian and I tend to yak a lot in between each step, I'm posting the list we discussed below.

1.  Write Your Book - make it the very best it can be

2.  Edit, Edit, and Edit Some More - from self-editing methods to proofing and developmental

3.  Develop a Team of Beta Readers - find people who will give you helpful, solid, and specific feedback

4.  Set Up Website/Blog/Social Media/Mailing List - limit social media initially to what you can keep up with on a regular basis, but be sure to create a mailing list link so readers can sign up for new releases

5.  Get a Professional-Looking, Genre Appropriate Cover - strong legible fonts readable in thumbnail, avoid busyness, and avoid too much flat black

6.  Decide Where You're Going To Sell Your Book - will you stick to one site (KU?), use an aggregator, or go all in wide
- www.kdp.amazon.com
- press.barnesandnoble.com
- www.writinglife.kobobooks.com
- download iTunes Producer
- aggregators www.smashwords.com or www.draft2digital.com

7.  Select Keywords and Categories - study your genre and choose up to 10 keywords and 2 genre classification categories

8.  Prep Front and Back Matter - your formatted manuscript will need a table of contents, legal disclaimers, cover artist information, author bio, dedication, acknowledgements, and a link to that mailing list you've created

9.  Develop an ARC team - don't know what that is, then listen to the podcast

10. You'll have to listen to the podcast to find out this all-important last step

Be sure and listen in to podcast 2.2 on how to avoid scams and scammers.  They're rife in the indie world, so make sure you're prepared for how to deal with them - 'cause you WILL have to deal with them.

Until next time, happy reading!



Saturday, June 24, 2017

Plans, Pathways, and Pre-orders

You know, sometimes plans have a way of taking their own pathway and screwing up yours.

I'd hoped to have the fourth book in the Bartender Babe Chronicles ready for your reading pleasure before the end of June.  However, I had some last-minute ideas I wanted to incorporate into this particular story to provide hints at the overall larger story of Vicki's journey through this series.  So what did that mean?

Yup - back to the old drawing board.

However, I'm so much more excited about the twists and turns the storyline is now taking and am so much happier with the resulting flow, even though that means it's taking longer to get ready for release.

But that also means perhaps you'll better enjoy it too.

Being an independent author is sometimes a lonely journey where every single decision - large and small - rests solely on the writer, and we have to daily juggle so many hats.  Between writing, research, editing, manuscript formatting, cover work, pre-publishing preparation, post-publishing follow-up, marketing, communications, bookkeeping, etc., etc., we're a single person encompassing the varying departments of a large corporation.  As Vicki would say, this life ain't for the fainthearted!

However, in the overall scheme of things, nothing matters if as an author I have not worked my butt off to provide readers with my very best work.  My very reason for doing this is to provide you, my patient and devoted readers, with an entertaining story that will give you a chuckle, allow you to shed a tear or two, keep you up reading late into the wee morning hours (even though you'll curse me when your alarm clock goes off), or simply offer up an opportunity for a few uninterrupted hours to yourself.

So even though I've had to come to terms with the fact I will never be one of those authors who churn out a new book or two every month, I hope you'll rest with the patient assurance that when a novel with my name on it is finally published, it will be the best story I could possibly write.

And that's all because, to paraphrase L'Oreal, you're worth it!

Stay tuned for a release announcement of DIE BEFORE YOU WAKE with special pre-order pricing before summer's end.

Monday, October 31, 2016

A Halloween Announcement

Happy Halloween!

On this auspicious day of candy and capers, I offer up an announcement guaranteed to rot your brain better than a year of candy bars.

There's a podcast going on.

Yes sirree.  After months of working out the details and tripping over ourselves through the whims of the weather, I've partnered with a fellow writer to put together Coffee and Catastrophe...Writers on a Caffeine High, a podcast on novel writing and the ever-changing realm of indie publishing.  We'll converse about general principles, the important rules of novel writing, my personal experience with many of the marketing websites out there, NaNoWriMo, and what it's really like to visit the Vomitarium.

You read that right - but you'll have to listen to find out more.

If you've visited the site within the past week, you'll notice a new tab at the top labeled Podcasts.  Or you can click on the link HERE and follow the few episodes posted thus far.  Each episode is just under thirty minutes, and the plan is to post new episodes weekly.

So join me and co-host William Brian Johnson as we explore this world of novel writing and self-publishing.  Or just laugh at us as we try to navigate our way through the podcast experience. Either way, we promise a wild and interesting ride.




Monday, March 9, 2015

Getting to Know Fellow Indie Andrew Watts

It's been a bit since we've had time together, oh patient readers.  While I'm busy plugging away on my next release, I thought it would be a good time to share another author interview with you.  He's a former Navy pilot with his first novella release, so he's got an interesting story to tell on both the reality side and the creative side.

But enough from me.  Let's open the door for Andrew Watts to weave the threads together about his intricate CIA thriller.  Welcome, Andrew!

DAB:   Was there a point in your life that prompted your desire to write or have you always wanted to be an author? 

AW:     I have always liked telling stories.  When I was a kid in the 80s, I used to use my dad’s super technology – the VHS video camera – to make movies with my cousins or other kids in the neighborhood.  I loved reading as I got older and when I was on my last deployment, on board an aircraft carrier deployed to the Middle East, I decided to start writing fiction as a hobby.  I’m out of the military now, and a few people encouraged me to try self-publishing.

DAB:   I remember those old cameras!  How did your ten-year stint in the Navy influence the writing of your novella?
 
AW:     I am writing with the knowledge and experience of my ten year career in the Navy.  I have seen a lot of interesting situations.  For instance, I flew missions supporting the rescue of Captain Philips when he was taken hostage by Somali pirates in 2009.  Flying on night vision goggles while Seal Team Six is below you on high-speed inflatable boats is pretty exciting.  I am hoping to bring some of that excitement to my stories.

DAB:   Heck, yeah!  Where did you come up with the idea for The War Planners?

AW:     I loved Red Storm Rising, by Tom Clancy.  I also loved the movie Red Dawn (the original, not the remake!)  The USSR was a great empire-villain for stories.  Today, I think there is only one country that has the capability to serve that role in a military thriller, and that is China.  You always read stories about the Chinese conducting cyber attacks on our military and building up their own military.  It’s a bit strange, considering the huge economic ties our two countries have.  But for fiction, they make the perfect stand-in villain.  (Even though I’ve been to China, and have nothing but nice things to say about the actual people there!)  I had written several chapters for different stories about how China could attack the United States.  Then I decided to play around with the some fun ideas on how it would all begin, if it ever did happen…

DAB:   Sounds like something I'd love to read...when I can find the time.  Tell us about the moment you received your first real fan correspondence.
 
AW:     Well, as a new author, I have yet to receive fan mail from someone that I don’t know.  But I have had a few total strangers sign up for my email list.  It was the same day that I ran a FKBT promo.  I sold 50 books that day, by far my best sales day.  I was thrilled.  But I can honestly say that I was even more excited when I got an email telling me that someone had signed up for my email list.  I looked at the name and didn’t recognize them.  That meant that they had read my book and liked it enough to want to hear about my next one! 

DAB:   That's always a great feeling.  When I write, I have particular composers and music that gets me in the mood for certain scenes and characters.  Have you ever written to music?

AW:     I almost always listen to music when I write.  I often listen to Pandora channels of movie soundtrack composers that I like.  My favorite right now: Trent Reznor and Atticus Ross’ music.  They did the soundtracks for The Social Network and Gone Girl.  Great stuff.

DAB:   There's the eternal debate whether to outline or not.  What is your preference?

AW:     I wrote a detailed outline for The War Planners.  I have also outlined my next work, but it is less detailed.

DAB:   Panster here!  Usually authors are also avid readers - what are you currently reading?
 
AW:     I am reading Swag, by Elmore Leonard. 

DAB:   What’s the best thing about being an author?  The most difficult?
 
AW:     The best thing about being a self-published author is the freedom to choose every detail of your work.  The most difficult thing for me is time management.  I have a full time job and three kids under six years old.  So I try to write at night and on weekends when I get chance.  It forces you to maximize the time that you do have. 

DAB:   And then some, huh?  What are some things you’ve done to get the word out about your novel(s)?

AW:     I have tried a little of everything (at least everything that I’ve heard of).  Facebook posts, Facebook ads, Google Display Network, Goodreads ads, joining and posting on Goodreads groups, posting on Kboards, running ads on FKBT and a few other email lists.  I have requested reviews and author interviews from bloggers.  Oh and I have run Amazon’s KDP select promos and ads.  I am learning what works and what does not, and keeping a careful list to track ROI.  Next time I will be much more focused.

DAB:   Well when you get that next novel published try BookBub too.  Care to tell us what is next on your writing horizon?
 
AW:     I am working on the sequel to The War Planners.  Title TBD.  But I’m hoping to launch it in April.

DAB:   Now’s your chance – give us the final plug for your novel.

AW:     David is kidnapped by the CIA and thrown on a jet.  The CIA operatives tell him about a Chinese plot to attack the United States.  They need his help to figure out how the Chinese are going to do it.  But when he gets to the remote island base where they will plan the attacks, he learns that all is not as it seems…   

Thank you again, Andrew, for stopping by and sharing with us about your exciting-sounding novella.  I hope to have a chance to read it later this year...someday.  In the meantime, dear readers, check out the book blurb and pick up a copy of your own by clicking on AMAZON.

Book Blurb:
The Chinese economy is faltering. Civil unrest threatens the Communist leadership’s grip on power. But
where some see a crisis, others see an opportunity…

A CIA operative in Shanghai transmits two earth-shattering revelations to his contacts in Langley, and then goes missing. First, the U.S. government has been infiltrated with Chinese spies. Second, an inner circle of Chinese leaders have set in motion plans to do the unthinkable – to invade the United States of America.

Lena Chou is one of the few U.S. officials who knows the truth. She must put together a top-secret task force to help America’s government prepare for what will come. Now, in order to covertly plan the defense of the United States, Lena has gathered a Red Cell, a group of experts that will plan how China could best attack it.

David Manning is one of those experts. After he is abruptly taken to the covert island base where the Red Cell is being held, Lena presents the group with evidence of China’s imminent attack. But while the Red Cell plans for war, David suspects that something about this gathering of minds is terribly wrong…

Author Bio:
Andrew Watts graduated from the US Naval Academy in 2003 and served as a naval officer and helicopter pilot until 2013. During that time, he flew counter-narcotic missions in the Eastern Pacific and counter-piracy missions off the Horn of Africa. He was a flight instructor in Pensacola, FL, and helped to run ship and flight operations while embarked on a nuclear aircraft carrier deployed to the Middle East.  Today, he lives with his family in Ohio.  Check out his website for contact information and more.



Thursday, March 13, 2014

Checking In with Julie Clements

It's been a busy week here at the blog, and that doesn't stop as we begin the slide into the weekend.  As we head for home plate, I'm pleased to welcome an author to the blog to highlight what it's like to not only write novels for a living - but to also balance that with a writing day job.  Let's give a warm welcome to fellow indie, Julie Clements.

DAB:  Was there a point in your life that prompted your desire to write or have you always wanted to be an author?

JC:      I have always loved to write since I can remember. When I was a child I would take my note pad and pencil and sneak around the outside of our house peering in windows to see "what crimes were being committed." After investigating the crime, I would go in and write the story. I would do this all summer. I also liked writing skits for me and my friends to perform.

DAB:  So what I hear you saying is you were a Peeping Tom all summer, is that it?

JC:      I guess you could say that, but I don't think it counts since it was my own house.  Just don't turn me in.

DAB:  Where do you come up with ideas for your novels?

JC:      No where specifically. They just pop into my head. Usually I will be working on something else when another idea will come to me. If I can't stop thinking about it for a few weeks, I know I'm going to have to write it. 

DAB:  Tell us about a typical day in your writing world.

JC:      I also work full time as the editor of my local newspaper. It is a small staff, so I write a lot of the stories. After I get home from work, then I find time to work on my novels. How much I get done in the evenings usually is affected by how many stories I had to write at work that day.

DAB:  Do you write full-time or part-time?

JC:      I am managing editor of the Butler County Times-Gazette. It's a great job that lets me meet numerous people in and around the area, as well as learn about a vast variety of topics. I often find a lot of that knowledge helps out in my novels later. It also allows me to do what I love at work -- write.

DAB:  So you write all day and then write again in the evening.  Do you ever get tired of writing?  How do you find time to get anything done around your house?

JC:      I have to admit, some days I get home and the last thing I want to do is write more, but usually I am excited to get back into my story. It's a completely different kind of writing. As for the house, well...I try to find a little time.

DAB:  What kind of research practices do you utilize for writing?

JC:      It depends on what I am writing about. If I can, I base my stories in places I have been, whether where I live or places to which I have traveled. If I choose a different location, I will use the Internet to research the area, such as scenery, landmarks, etc. If my topic gets into an area I'm not real familiar, I also will research that. An example of this is in my first novel, "The Eleventh Hour," where it deals with DNA and medical experiments. I did a lot of research to decide exactly what I wanted to be happening in my novel.

DAB:  Have you ever experienced writer's block?

JC:      Sure. If I can't get past it one day, I'll put the novel away and do something else, such as work in my garden. I usually find if I put it out of my mind for a while, the next time I sit down to write, the writer's block is gone.
 
DAB:  There's the eternal debate whether to outline or not.  What is your preference?

JC:      I prefer not outlining my story. I usually know how it starts, where it will end and have a general idea of how I'm going to get there. The fun part of writing is the ride it takes you on. I discover the story as I write, which keeps me going so I can see what happens next. If I get to a chapter where I seem to be stuck on how to keep the story moving ahead I will do a rough outline just to get back on track.

DAB:  Do you belong to a critique group?  If so, tell us a bit about it.

JC:      I belong to GK Brainstormers. It is a critique group that was formed from a novel writing class. They are a great support group and inspiration to keep writing. They provide valuable insight into my story and offer suggestions I may not have thought of. It's also great just to get together with other writers and share ideas. We've become good friends over the years.

DAB:  Usually authors are also avid readers - what are you currently reading?

JC:      I'm currently reading "Lone Survivor" by Marcus Luttrell. I had heard a lot of great reviews of the movie when it came out. I didn't make it to see the move, so I decided to check out the book.

DAB:  What are some things you’ve done to get the word out about your novel(s)?

JC:      I have a writing blog, as well as have done a lot of promotion on Facebook Twitter, and of course, word of mouth locally.

DAB:  Care to tell us what is next on your writing horizon?

JC:      I was going to start the third novel in my series, but one of those "other" ideas wouldn't leave me alone, so I have started a different novel, "Past Regrets." It tells the story of a man who is running from the mistakes he has made in his past and that lands him back in his home town where he is forced to face the things he has done in order to turn his life around.

DAB:  Now’s your chance – give us the final plug for your novel.

JC:      I have two, "The Eleventh Hour" and "Double Time." Full of mystery and danger, they tell the story of Tad Moreland, who in the first novel finds a young girl who's family has mysteriously disappeared and he has to reunite them. This leads him to a web of deceit and medical experimentation. In "Double Time," Tad's investigation into a house fire, brings more questions than answers. Too late to back out, Tad finds things spinning out of control as his home is torn apart in a search and his daughter disappears. He sets out to get to the truth -- discovering tales of murder, deception and cloning along the way. Both novels are available as e-books on Amazon, Barnes and Noble and Smashwords. You can find "The Eleventh Hour" at http://amzn.to/1fI83eP or http://bit.ly/1dto3Pm  You can find "Double Time" at http://amzn.to/1hNMtE8 or http://bit.ly/1gbcU3e


There you have it then, dear readers!  Thanks to Julie for providing this insight into what it means to write, write, write.  Some days I should take a cue from her and just keep at it, I think.  Good luck on The Eleventh Hour and Double Time.  I look forward to seeing Past Regrets soon too.

Thursday, September 5, 2013

EBook Marketing for the Indie Author

For the past month I've promised and now I'm delivering a smorgasbord of marketing tips my fellow authors and I have utilized to find readers and sell eBooks.  Remember, these are just ideas and should in no way be misconstrued as a guarantee.  These authors have also graciously offered copies of one or more of their books for several lucky commenters, so stay tuned below to find out how to win.  Now onto the meat and potatoes!


Marketing your novel can be one of the most intimidating experiences for the self-published, independent author.  Without a marketing degree or industry contacts like the major publishers, the full brunt of the responsibility can feel like you’re swimming against the current in a turbulent storm.  Couple that with a lack of computer savvy in today’s wired world and you may feel like throwing up your hands and quitting before you even get out of the gate.

I’m here to tell you – DON’T QUIT!

Let me start by saying that I’ve been there.  The eBook universe was changing the publishing landscape on a daily basis by the time I finished my first novel.  After spending ample time querying, I decided self-publishing an eBook was for me.  The Internet was rife with self-publishing success stories, and the stigma associated with such was dissipating. 

So I built an online presence then realized the dream of publishing my first novel.  I basked in the joy for a while as I worked the social media components like most of the “how-to” books instruct.  I blogged, Facebook’ed, tweeted – you name it.  Sales were minimal.  Soon they were anemic.  What was I doing wrong?

Reality check time – nothing’s wrong.  The truth is the Internet has become flooded by other independent authors doing exactly the same things.  Once again the publishing world is in flux.  So what practical ways could I utilize to find actual readers out there? 

I still haven’t permanently found that sweet spot, but what I want to share with you in this article are specific things both my fellow indie authors and I have utilized to find readers in the virtual world of eBooks.

1.         Utilize established news outlets and bloggers

Recently I had a spate of sales through Amazon that caught me by surprise – over seventy eBooks in a twenty-four hour period, which was huge for me.  A friend had sent me a link to a news outlet that regularly highlights independent authors.  Figured there was little chance the commentator would pick little old me to highlight, but after debating over it for several months I finally decided it couldn’t hurt to at least try.  I sent a brief email outlining my book title, the synopsis, and the Amazon link for my novel Running into the Darkness and thanked him for considering my book.  A few weeks later, I was shocked to discover he’d chosen my book!

If you’d like to try this specific tactic, the site link is http://pjmedia.com/instapundit/.  Email Glenn at pundit@instapundit.com.  He gets many requests daily so there’s no guarantee he’ll post your book, but I believe one of the reasons he picked mine was because of the brevity of my email.  Just give the facts as mentioned above.  He’s an Amazon affiliate so avoid any other links. 

Since then, I’ve picked up some residual sales from word-of-mouth.  It also gave me the confidence to approach other news feed sites with a brief request.  There haven’t been any other takers as of yet, but I figure the only things the effort hurts are my wrists. :-)  No matter who you contact, remember you are a professional and act as such.  If they don’t respond, let it go and move on to the next contact.  Don’t keep hounding anyone.  Sometimes we all feel desperate, but never EVER act like it.  Keep in mind what your momma taught you – treat everyone with respect no matter what.

2.         Target your audience

Marketing takes a ton of work, so why not reduce that effort a little bit by utilizing a couple of specific tactics here.  With the Halloween season rapidly approaching, fellow indie author William Brian Johnson (http://fatherthunder.blogspot.com and www.ruminationofthunder.com) has a fun approach this time of year to marketing his horror novel Hell to Pay.  Brian explains that he “…found a group of like-minded writers that promote themselves over Halloween on a blog hop called the ‘Coffin Hop’.  We do guest blogs, giveaways, baskets and I’ve met some interesting folk.”  This example can be utilized for other seasons throughout the year: romance at Valentine’s, inspirational at Easter, Christmas…you get the picture.  With my political thriller, I even try to take advantage of the election season every other year.  Search the Internet for other authors and groups within your genre and work together to promote one another.  The old adage applies here…you scratch my back, I’ll scratch yours.

Another way to target your marketing efforts is to remember to utilize your genre identifiers.  Heidi Ruby Miller (http://heidirubymiller.blogspot.com), author of Greenshift and Ambassadora, explains it well.  “Use your Amazon tags wisely.  You only have two major categories and seven keyword categories.  Take advantage of both your general markets and niche markets so that you can optimize the search results for your book.  For instance, my latest novel Greenshift is listed in the broad main categories of Science Fiction and Space Opera, but I’ve included appropriate niche tags that are already popular like galactic empire, science fiction romance, futuristic, military science fiction, fantasy romance, science fiction adventure, and series.”  You’ll choose your two main categories when uploading your eBook on Amazon.  Once your book page is live, scroll down toward the bottom to input your seven keyword categories.  As Heidi said – choose wisely!

Nicole Loughan (www.littlespotforstories.com), author of novellas To Murder a Saint and All Saints’ Secrets, had another great idea for targeting your audience.  “Another thing I did that I think was helpful was getting Facebook announcements from my Alumni Association.  I went to Michigan State University, one of the largest universities in the country so I have a huge amount of alumni available to sell to.”

3.         Participate in a blog tour

Now first thing I’ll say here is that this is an investment in your writing career.  It is unlikely you will recoup the associated costs through your book sales during the actual tour.  However, it’s a great way to ramp up interest in your novel and accumulate needed book reviews over a short period of time.  Reviews help sales!

There are many blog tour companies out there.  A quick Internet search will offer plenty to choose from.  Some are al-la-carte while others charge an all-inclusive rate.  Some are a rip-off.  Others are so-so in what they offer.  Just do your homework.  The most expensive is not necessarily the best.  And if you’ve written a thriller, don’t choose a tour company that focuses on romance.  Yes, they’ll take your money just the same, but it will be money poorly spent.

If you’d like a recommendation to make it easier, I’ve participated in tours with Tribute Books (http://www.tribute-books.com/blog_tours.html) and highly recommend Nicole and the gang for their professionalism in communication and organization.  They gather the tour stops, create a website with all of the tour dates and stops displayed and a banner you can utilize to drum up interest on your own website/blog.  You choose whether you want stops for reviews, guest posts, interviews or even a mixture to keep it interesting throughout the month-long process.  They blog, Twitter, and Facebook your tour and ask you to do the same leading up to and during the tour.  You can even have a giveaway as part of your tour promotion.  There are several different packages to choose from, and they’re all reasonably priced.

4.         Give ‘em away

This may sound contradictory to what you hope to accomplish as a published author – I mean, you spent months and years working to create your masterpiece(s) and should be rewarded for your hard work.  But the reality is that in the whole publishing realm you are a virtual nobody at this point.  What you’re trying to do right now is get noticed, get your book into as many hands as possible, and garner reviews to help sell future books.  Forward thinking at work here, folks!

Smashwords (www.smashwords.com) is a site that allows you to publish your book in all eBook formats – if you’re not on it you need to be.  Once you’re published here you can also go in and create coupons on your books for percentage discounts up to 100%.  Just access the Coupon Manager from your dashboard, create the coupon, discount, and expiration date then send the code or use it to gift a copy to whomever you wish.  Best of all, this method doesn’t cost you a thing!

Rafflecopter (www.rafflecopter.com) is another site that is a great way to offer professional-looking giveaways.  The basic level is free and the next level costs just $7.99 per month.  You can build your giveaway by choosing the prize(s), the dates of the giveaway (I recommend 30 days), and even allow your entrants to Tweet about, like your Facebook page, or comment on your website/blog.  Once you’ve built your giveaway and expiration date, the site prepares a widget code that you post under HTML on your website/blog.  You can even provide the widget to others to post on their sites to help promote your giveaway.  Entrants simply click the box to login and enter for a chance to win whatever prize you’ve set. At the end of the giveaway period, you go into the site, click on choose a winner and send them an email with their prize.  The nice thing about this is that it collects the names and email addresses of the entrants so you can create a fan base to notify when you have new book releases.  However, avoid abusing this information by sending random emails – makes you nothing more than a spammer and nobody likes a bunch of spam filling their inbox.

GoodReads (www.goodreads.com) is a wonderful site that connects writers AND readers.  If you’ve not created your author profile here, do it as soon as you are finished reading this article (and remember to connect your books to your author page).  Readers can find your books and put them on their “to read” shelf.  You can let these potential readers know about your giveaways for your books when you have them.  Many GoodReads participants also leave reviews and comments on your novels and make recommendations to other GoodReads readers.  It’s a great way to help spread the word. 

But we were talking about giveaways here so let me offer you another of Nicole Loughan’s suggestions.  Even though the focus of this article is on eBook marketing, she had great results with a GoodReads giveaway of physical books at www.goodreads.com/giveaway.  Nicole says, “What you do is offer a physical giveaway of your book for a 30 day period of time and people sign up to win a free copy.  Between the two, more than 1,000 people signed up for the giveaway.  And 600 of them added me to their to read list.  Not that all of those people have purchased yet, that would be nice.  But a few definitely did.”

5.         Above all – ALWAYS present yourself as a professional

This should be understood, but you might be surprised what you’ll find out there in the indie world both in the material published and in author image.  As a reader, I make a point of trying to support fellow indie authors’ works.  But I’ve gotta tell you, sometimes it’s nigh impossible. 

Many times I’ve downloaded material to my Kindle and just about had a cow when within the first few pages there were so many basic punctuation and grammar errors or formatting disasters.  The storyline may be enticing and totally unique, but I never get that because I can’t get past all of the problems to even get into said storyline.  You aren’t doing yourself any favors if you rush to publish without taking the time to get your manuscript into the best shape possible. 

Gordon Kessler (http://gordonkessler.com), author of numerous novels and writing tools like Novel Writing Made Simple, offers some helpful guidelines in regard to getting your product into publishable shape:
a.       Give it a catchy title that fits your story’s genre
b.      Give it a professional, attractive cover design – when readers come across your novel, it’s the first thing they see, and that image needs to draw them in to take a closer look
c.       It should be professionally formatted – the way your book is laid out on the inside is incredibly important.  Since readers can sample your book on online bookseller sites, they’ll probably take a sneak peek at your story opening before they decide whether or not to buy
d.      Ensure your book description (synopsis) is every bit as enticing as your novel.  Think of it as a movie pitch to a producer.  Give them a great opening line (a hook), then pitch the story in movie-trailer fashion

Heidi Ruby Miller also offers this little tidbit of advice, “Keep writing and writing well.  The next book will sell the previous books, especially if they are part of a series or within the same genre.  But don’t hurry a product out to readers that isn’t your personal best – they notice.”

For a reasonable editing option, try a website called Grammarly (www.grammarly.com).  They offer an affordable online site to check your manuscript for grammar and punctuation errors.  Again, we’re talking an investment in your future as a published author.  Once you put something out there for public consumption, your abilities are on display for the world to see.  Grammarly is one way to help ensure that whatever you put out will be seen in the best possible light.

Make sure your image is consistent.  Utilize the same photo of yourself on your website/blog as well as all social media profiles.  And when you use social sites, do more than just constantly yammer about your own novels.  Most of us don’t like pushy salespeople that come across as the proverbial used car salesman – so don’t act like one yourself.  Use the opportunity to also talk about what you’re reading, promote other authors, your interests (besides books), or maybe an insight you’ve had.  Otherwise your followers will stop paying attention to your posts – you may even drop off of their radar completely.  Just keep your image open and friendly to your audience.  Perhaps then they’ll keep coming back for more – and that’s the ultimate goal when you’re trying to find that marketing niche.

So there you have it, dear readers!  As an author, when you’re marketing your books you’re actually marketing yourself.  Don’t be afraid to put yourself out there in new and interesting ways to find your audience.  William Brian Johnson even incorporates his novel sales into his storm photography booth at craft fairs, which I thought was pretty unique.  The more eyes that see your book and the more hands you can get it into will only help in the long run.

Let me end this article with a final word from Heidi Ruby Miller.  “Don’t panic.  The long tail is your friend.  There are millions of readers, which means you could see a jump in your sales at any time and for apparently no reason next month, next year, five years from now.  No more trying to sell yourself in just a two-week shelf window.”

Now get out there, write your best, and then find your readers!


 
EBook give away time!  William Brian Johnson is offering one copy of Hell to Pay, Heidi Ruby Miller one copy each of Ambassadora and Greenshift, Gordon A. Kessler one copy of Novel Writing Made Simple, Nicole Loughan one copy of To Murder a Saint, and me one copy of Running into the Darkness.  Leave a comment on this blog post (and a means to contact you like email in word form ex: dabalepublishing at att dot net) by October 31st, 2013 and be entered for the drawing of one of the six eBook prizes.  You will be contacted after said date if you are a winner.

Friday, October 28, 2011

Rating Success

This week I finally accomplished something I'd anticipated for a huge majority of my life.

I can now call myself a published author.

Though my manuscript is currently under review for proper formatting, cover art, etc., I successfully downloaded the entire thing into the ebook universe.  Even though they will allow purchase of the unreviewed product, I wish to ensure it passes muster before I make it available to you, my dear readers.

It's a pride thing, you know.

Funny thing is, the book wasn't up more than two days and I actually had a purchase.  Yay!  I call that a success.

As soon as it receives the rubber stamp seal of approval, I will link to the sites where it can be purchased and downloaded in all formats, Kindle, Nook, I-pad, Sony, etc.  Until then, enjoy the view of the cover art of Running into the Darkness.

Then I'll give you updates as I have them.  Rating success comes in many forms.  The fact that I completed all of the steps thus far, downloaded my manuscript, and have a purchase under my belt already goes way far in my book.

And all before Christmas!

Yep, I call all of those successes indeed.

Monday, September 26, 2011

The Goose Is Getting Fat

Oh the frustrations of publishing!

For the past few weeks I've been working on prepping Running into the Darkness for publishing as an eBook.  I'd hoped to have it ready sometime during the month of September.

At this rate, I'll be glad for it to publish before the end of October.

The cover art is delayed.  A few additional edits have made themselves known.  Those who volunteered to read the entire thing for continuity issues have been rather busy.

Plus September is my son's birthday month.  He DOES like the attention.

So now September is waning and October rapidly running upon it like an out-of-control freight train (watched Unstoppable recently).  If only I could get the cover art finalized I think I'd be feeling a little better about the whole process.

In the meantime, I've been trying to finish an odd short story to perhaps publish as well.  It'd be nice to have a couple of items up and available before Christmas.  Time to fatten up that goose!

Here's hoping to tip a glass in celebration before the close of 2011.

Tuesday, August 16, 2011

I'm DONE!!!!

I'm done!!!!!

The final edit of Running into the Darkness is in - and I'm very pleased thus far with the final results.  For the next couple of days I'm going to sit on it and let it ruminate, possibly make a few adjustments here and there (I'm just never satisfied, am I?), and then get ready for the big conversion to eBook formatting.  Several of my fellow indie authors have told me that can be quite the nightmare, though I've already done several things suggested on Amazon during the final edit process to help alleviate said nightmare.

Last night when I lay me head down to sleep - I couldn't.  My mind is already swirling with the opening scenes of the sequel - Piercing the Darkness.  Thus I awoke this morning with the need for more sleep, and yet at the same time I felt amazingly energized (at least until the early span of the afternoon).

So I must stay focused and finish the task of RITD publishing.  My cover is being edited, the jacket blurb perfected, and September is just around the corner.  There's still alot to accomplish before the big release.

Then I'd like to get in on a blog tour - but that will come later.

So in the meantime, please enjoy one more small chapter, free of charge, of Running into the Darkness.

And if this is your first visit, go all the way to the bottom for the first chapter and work your way up from there if you wish to follow the sequence thus far.

Thanks for reading!

Chapter 4 - Homecoming

            The Kansas wind buffeted the taxi as it rounded the corner and slid to a stop.  Samantha stared through the frosty window at the old home where Gramm had raised her, the white paint weathered by several Wichita winters, and the concrete walk cracked and buckled by the strong root system of the old elms.  Knowing Gramm, a painting contractor had already been retained to repaint the house come spring.  Gramm always looked ahead to what needed accomplished. 
            Samantha tentatively stepped to the icy walk, took her offered suitcases from the taxi driver and paid him from the money Gramm’s attorney had kindly forwarded.  Then she began the long walk up the sidewalk to the airplane bungalow home.  Gramm’s trimmed rosebushes lined the porch, their unencumbered branches almost shivering as they awaited the warmth of spring.  The porch swing swayed and creaked in the frigid wind.  She and Gramm had shared countless ice cream cones nestled there together and read books to one another.  Joe Roberts had also kissed her for the first time in that swing.
            Shame washed over her at all of the missed opportunities since then, of the fears she’d allowed to keep her apart from Gramm and all of those for whom she’d once cared.  Why did the past have to infect every fiber of the present?  As Samantha slipped the key in the lock she hesitated, the years long wasted away since she’d last used it.  With a begrudging click, the key turned and the heavy front door swung open with a familiar creak.  She confronted the past left behind but never forgotten.
            The green living room carpet had been removed and the old hardwood floors refinished, no doubt because of all the cherry kool-aid Samantha had spilled.  The floral furniture remained as did the lace curtains lining the windows.  A faint scent of lavender tickled her nose as she walked into the dining room.  Same old Gramm.  A chill passed over her at the thought – in all the times she’d considered visiting, never had she imagined returning to an empty house.  Her insides felt as hollow as the eyes of New York’s prostitutes.
            Samantha trudged up the stairs to the loft, surprised to find Gramm had not touched a thing since she’d last left.  The loft – her space.  She’d always kept it lined with navy curtains and filled with as many noisy friends as she could cram into the wide room.  Her posters still covered the walls:  basketball, football, race cars and any other sport to drive Gramm nuts, things devoid of femininity – one of her many areas of rebellion.  Samantha swallowed her tears, set the suitcases beside the bed, and quickly returned downstairs. 
            Gramm’s room had only changed slightly since Samantha’s departure.  Floral curtains draped the windows and a matching comforter spread across the bed.  The manufactured scent of roses hung in the air.  She sat at the edge of the bed and gently stroked the silken pink flowers.  Real roses from Gramm’s garden always replaced the fake ones come late spring.
            The kitchen had been renovated, the only room in the entire house that reflected any real change.  Samantha couldn’t believe after all those years of arguing for a dishwasher that Gramm had finally put in one.  Well no wonder.  Her granddaughter wasn’t around anymore to help with chores.  Shame again gripped her as she imagined Gramm taking care of everything all by herself in her increasingly fragile state.  She felt like such a failure as a granddaughter.
            A six pack of Dr. Pepper sat on the top shelf of the new refrigerator, the date indicating they’d expired.  Gramm didn’t touch sodapop, said it contained no nutritional value, and she’d always refused to buy it.  After Samantha had secured her first paying job she’d triumphantly brought home two cases of Dr. Pepper with her first paycheck and thereafter kept them in a dorm-sized refrigerator in her room to share with friends.  Gramm must have bought the cans when Samantha had talked about coming home for Thanksgiving several years ago.  In the end, she’d just not been able to bring herself to accept that train ticket.  Though it seemed almost a sacrilege, Samantha removed a can and poured herself a glass.
            The bookshelves in the dining room contained various photo albums, and after a pensive deep breath she selected several then sat at the table perusing their history.  Hours passed as she sipped flat Dr. Pepper and reminisced over photos covering her life with Gramm.  A picture of Gramm stood out as she turned the page:  a smile.  She’d always had such a pretty smile but rarely ever used it after that tragic day at the airport.  Samantha had been about nine, and they were sharing ice cream cones in the swing.  Ever the ornery one, Samantha had plunged her ice cream into her own nose, leaving a mess trailing down her chin.  For a moment she thought Gramm would be mad, but instead Gramm had laughed at her antics.  Recognizing the moment, Samantha had grabbed her camera and snapped the picture.
            Tears ran hot, puddling on the picture’s plastic cover and blurring the memory.  The setting sun cast long shadows through the room, her sobs echoing throughout the empty house.
            “I’m all alone.”

Friday, July 29, 2011

Indie Publishing - RITD Excerpt

So here I sit on the verge of indie publishing.  I thought I might take my fellow readers along for the journey.  To get the proverbial ball rolling, here's a small excerpt of my coming thriller - Running into the Darkness.  Look for it in September on an eBook template near you.  You can also find me at http://www.readersmatrix.com/

Chapter 1 - A Bloody Mess

            The storage room door burst open and toppled boxes of gauze across the glaring white floor.  Samantha Bartlett awoke as the torrent pelted her, then stared through glazed eyes as the new wild-eyed resident doctor came into focus.
            “Incoming multiple wounded!”
            The brain fog dissipated as Samantha peeled herself off the linoleum and shot down the hallway to ER.  If only to have more than a catnap – cats themselves wouldn’t survive on the naps she took.  The instructors had spoken about it in medical school but living it was something else entirely.  The life of New York residency – always looking for sleep in all the wrong places.
            “What’s happened?” Samantha asked.
            “Several stabbings – one shot, and another who isn’t expected to survive the ambulance ride.”
            Controlled chaos greeted them as they rushed around the corner into the unit, the scent of sterility invaded by blood and sweat.  Wounded were shuffled through triage, vitals checked even as gurneys were wheeled through the trauma center.  Blood trailed across the unit as staff swarmed each body and connected patients to oxygen and cardiac monitors.  Questions and commands overcame the screams and reverberated throughout the room.
            “I need a suture tray over here.”
            “What’re his vitals?”
            “Blood pressure is dropping.”
            “Strap down his arms.”
            “We need to intubate now!”
            Second year residency starting now.  Samantha snapped on gloves and jumped into the fray with her team as they cut off the bloody shirt.  “What do we have here?”
            The attending nurse rattled off statistics.  “Male, approximately 50-years old.  Multiple gunshot wounds to the chest and neck.”
            “Do we know what happened?”
            “Altercation at a hotel known for prostitution.  Girls over there say he’s a john gone wrong.  Got the pimp and hotel owner after apparently filleting one of the other girls.  A couple tried to stop him.”
            “Blood type?”
            “A-positive.”
            The cardiac monitor pulsed a steady rhythm.  “Blood pressure is weak but stable.”  She probed the wound in the neck.  Bullet didn’t appear to have hit a vital artery.  “Get a line in him and shoot me a picture so we can prep him for surgery.”
            “Yes, Dr. Bartlett.”
            Police officers herded the other hookers into a holding area as Samantha turned her attention to her patients.  Prostitution – sad business.  What desperation would drive someone to even consider such a life, much less participate in it?
            An occupied gurney sat unattended along the wall, a stained sheet haphazardly tossed over the body of a female.  A dark red stain seeped through the sheet, and almost imperceptibly the sheet moved up then down.  Samantha’s heart raced with stark realization. 
            The girl was still alive.
            She dashed to the gurney and called out for a nurse.  As she pulled back the sheet, she swallowed the rush of horror that rose in her throat.  The victim – the prostitute.  Parts of the chest, face, and arms had been sliced all the way into muscle as if someone had tried to conduct vivisection on a living human being.  Blood oozed like lava from the layers of tissue.  The paramedics hadn’t even untied the poor girl’s hands.  Samantha sliced through the rope with a scalpel.
            “Find a vein, we need a vein.”
            Together they searched the bloody mass for an adequate vein, the arms eaten up by heroin tracks.  The nurse finally located one in the leg, inserted the IV and got the blood line connected while Samantha loaded up and injected albumin.  A weak and unstable pulse registered as the nurse hooked up the cardiac monitor.  No time to prep for surgery.  The girl would never survive the elevator ride, however if they could just stabilize perhaps she’d have a chance.
            “Five cc’s of epinephrine,” the nurse stated as he handed over the syringe.
            Had to work fast.  No time to be neat.  Those deep cuts needed attending to before the adrenaline took full effect.  She had to suture multiple layers instead of one at a time.  “Increase IV drip and keep a close watch on that bag.  Do you have a standby?”
            “Yes, Dr. Bartlett.”
            Though the task seemed impossible, she started piecemeal at the neck on a long and deep puncture, sutures broad and wide as she began the arduous process of stitching the poor girl back together, searching for perforated vessels or organs.  The slices of skin and tissue were precise, as if the john had a knowledge of anatomy.  The detectives would want to know later.  As the flow of fluids into the body increased, the ooze of blood turned into a stream.  The pace of the monitor intensified.  They needed at least to match the inflow with the outflow to have even a millimeter of chance at saving her.  Samantha focused on maintaining a steady hand.
             “Dr. Bartlett, I need your assistance please.”  Dr. Gibbon, the attending physician, tried to draw away her attentions. 
            Not tonight, please not tonight. 
            “I’m with a critical patient, sir.”  She continued suturing and spoke to the nurse.  “Have a crash cart standing by.”  The unsteady beep of the monitor screamed the precarious situation of her patient. 
            “Dr. Bartlett, you will assist me now.”
            Ignore him, ignore him. 
            Samantha gritted her teeth and persisted in attempt to save her patient.  Sweat dribbled into her eyes, while anger knotted her stomach as she fought to hold back an avalanche of expletives. 
            The monitor flat lined.  “Defibrillator!”
            The nurse handed over the paddles.
            “Clear!”
            The body convulsed as blood spattered from the wounds.  No pulse.  She warmed up the paddles and shocked the girl a second time.  Nothing.
            The nurse had another syringe ready before she even asked.  “Five cc’s of epinephrine, doctor.”
            Samantha snatched the syringe and injected the contents into her patient, blood pulsating in her ears.  She willed the girl’s heart to start again, but the steady high-pitched whine of the monitor only mocked her efforts.
*          *          *
            The dingy wall housing Dr. Gibbon’s plaques, framed degrees, and awards ridiculed her with their accumulated honors and years of service to the medical community, but the years and accolades had only hardened his soul to the human condition.  Would he even listen to reason this time?
            Dr. Gibbon’s dark eyes seethed as he looked up from his ancient, cluttered desk.  “There is no question that your skills surpass any second year resident I’ve worked with, but there is no room in this respectable institution for those who do not follow orders from their superiors.”
            Respectable?  In whose eyes? 
            “Sir, I was with another critical patient when you called.  What was I supposed to do – leave her to die alone?”
            “She was dead-on-arrival.”
            “But I had a pulse on her.  Didn’t you hear the monitor?”
            “No, you were just trying to make another one of your damned points.  There was no way she’d survive.”
            “Making a point?  She was very much alive when I found her shoved off to the side.”
            The vein in Gibbon’s temple throbbed as his face flushed red.  The room reverberated as he pounded his fists on the desk and towered over her. 
            “She was just another prostitute.”
            “And I suppose you are the morality police?  I, sir, take the Hippocratic Oath seriously with all of my patients, not just the ones who advance my career and enhance my reputation.”
            Dr. Gibbon’s face contorted as he pointed to the door.  “Get out of my hospital!”


Chapter 2 – Hello and Goodbye

            The crowd opened before her as the girl exited the hospital.  She appeared alone in a sea of people.  As if preparing to cross the street, she glanced in both directions, stared at her hands before stuffing them into her jacket pockets, and glared at the sidewalk.
            The night lit up as if it were day through the special sunglass lenses.  He stared at her.
            Look up.  Look up.  What’s she waiting for? 
            He brought her image closer into focus then zoomed in on her face.  He would be ready for that split second opportunity.
            As if on command she jerked up her head and jutted out her chin defiantly before stepping into the crosswalk.
            Just like her mother.
            The familiar scar trailed across her jawline in plain view.  With a press to the nose piece, he captured her image and transmitted the signal.  Then he double-tapped his ear and spoke as he blended back into the frosty night air.
            “It’s her.”
*          *          *
            The echo of the pounding gavel indicated another sale by Carlisle’s, the premier auction house of New York.  Late evening auctions for such a prestigious firm were rare, but exceptions transpired on occasion to accommodate the schedules of wealthy repeat patrons.  Even so, business made Ben late for this important event, not to mention the Saturday evening traffic worming their way to the latest Broadway offerings.
            Personal excursions were a thing of the past, opportunity to schlep in close proximity to both the rich and scum of New York humanity sporadic at best since accepting his position.  Tonight he’d satisfy two urges in one overnight hustle.  He only hoped the first hadn’t made him too late for this one.
            After he registered and entered the spacious auction room, momentary eye contact and an almost imperceptible nod told him he’d arrived just in time.  Since he had no intention of staying for the remainder of the sale, Ben took residence against the back wall near the doorway to await his purchase.
            The painting was nothing really, just a tiny blip on the radar by comparison to the work currently on display and bidding upward of two million.  But he had to obtain the historical piece to hang in his office, if only for the irony.  The boss would find the congruency quite humorous.
            The gavel slammed down again, closing the current sale at a crisp $2.4 million dollars.  The voluptuous redhead, his eyes and ears at Carlisle’s, set a new canvas in the easel.  With practiced flourish, she removed the cloth like a matador at a bullfight, exposing the image of the ship languishing among jagged icebergs.  The attendees released their collective breath of disappointment, most burying their heads in their catalogs while others glanced away and yawned or checked messages on their cell phones.
            He’d get it for a song.
            A mere seven minutes later and fifty-three thousand dollars lighter, he waited in the back of the limousine, irked that he’d gotten into a slight bidding war with a phone handler whose client was probably some idiotic history buff.  Frustration melted away when the package passed through the doorway into his hands, the redheaded handler with it.  Fifty-three thousand dollars was forgotten as she slid onto his waiting lap, her tongue snaking its way deep into his mouth.
            A small price to pay to mix pleasure with business.